Skip to content

16 Global Sports · MLB

Baseball'sEuropean opening.

Market intelligence and fan development for MLB properties building an audience in Europe.

The situation

Baseball starts from a smaller base in Europe — which means first movers get to write the story. The way in is culture, music and community before broadcast numbers.

What we do

  • 01Market prioritisation
  • 02Grassroots and university partnerships
  • 03MLB × music and culture
  • 04Creator and media networks
  • 05Watch-party and event formats
  • 06Commerce and merchandise

Where to start

16 Global Sports Market Map

Market, fan, creator, media and commercial analysis for your priority European markets.

What's stuck?

Two ways in: a five-minute diagnostic, or a direct conversation.