Skip to content

16 Global Sports · NFL

The next frontierof NFL fandom.

Helping NFL properties build year-round European fandom beyond the international game weekend.

The situation

International games proved the appetite. The opportunity now is the rest of the season — in cities that have never hosted a game but already stay up past midnight to watch.

What we do

  • 01European market mapping beyond London and Germany
  • 02Fan city communities and watch parties
  • 03Creator networks and localised content
  • 04NFL × hip-hop and culture strategy
  • 05Sponsor and partner matching
  • 06Fan travel programmes

Where to start

16 Global Sports Market Map

Market, fan, creator, media and commercial analysis for your priority European markets.

What's stuck?

Two ways in: a five-minute diagnostic, or a direct conversation.