16 Global Sports
European audiences.
Global fandom.
Market
International market intelligence.
Demographics, media habits, sponsors, venues, universities.
Fan
Community and acquisition.
From discovery to belonging, measured at every step.
Culture
Creators, localisation and cultural strategy.
NFL × hip-hop. NBA × fashion. MLB × music.
Commerce
Sponsors, merchandise and experiences.
European partners, watch venues, fan travel.
From follower
to fan.
Eight stages. Most international strategies stop at the second. We design for the eighth.
Discover
A clip, a creator, a friend who won't stop talking about it.
Follow
A team becomes part of the feed.
Engage
Comments, group chats, first opinions.
Watch
Late nights, local-language broadcasts, watch parties.
Buy
The first jersey. The subscription.
Attend
A game in Europe — or a local fan event.
Travel
The trip to the home stadium.
Belong
It's no longer a team they follow. It's theirs.
16 Fan City Network
Don't just enter a country.
Build a city.
Sarajevo
Where the House started. A small market with big hearts and reach across the Balkans.
- Fan communitiesPriority
- Watch parties
- Creators
- Universities
- PartnershipsPriority
- Cultural opportunitiesPriority
Build a city,not a campaign.
Tell us your league, your priority markets and what international success should look like.